Ruth Wodak: The Elite, the Establishment and the ‘People’: Who’s who? Analyzing Rightwing Populist Discourses
The Elite, the Establishment and the ‘People’: Who’s who? Analyzing Rightwing Populist Discourses
Professor Ruth Wodak, Lancaster University
In my lecture, I explore the ‘new face of politics’ of right-wing populist parties and discuss adequate qualitative and quantitative methodologies to analyse the – ever more acceptable – exclusionary rhetoric (distinguishing between US- the people and ‘THEM- the establishment and the strangers) while focussing – as my case study – on the Austrian Freedom Party (FPÖ) and the recent presidential election campaign in Austria (2016).
The main question to be posed – why are such parties and their programmes successful – requires a careful context-dependent, multi-methodical, multimodal, and critical interdisciplinary analysis of the ‘micro-politics’ of the Far Right; i.e. how they actually produce and reproduce their ideologies and exclusionary politics in everyday politics, in the media, in campaigning, in posters, slogans and speeches. The dynamics of everyday performances frequently transcend careful analytic categorisations; boundaries between categories are blurred and flexible, open to change and ever new socio-economic developments.
Ruth Wodak is Emerita Distinguished Professor of Discourse Studies at Lancaster University, UK, and affiliated to the University of Vienna. She has held visiting professorships in University of Uppsala, Stanford University, University Minnesota, University of East Anglia, Georgetown University, and EUI, Florence. She currently holds the Willy Brandt Chair at the University of Malmö, Sweden.
Her research interests focus on discourse studies; gender studies; language and/in politics; prejudice and discrimination; and on ethnographic methods of linguistic field work. Ruth has published 10 monographs, 27 co‐authored monographs, over 60 edited volumes and ca 400 peer reviewed journal papers and book chapters. Recent book publications include The Politics of Fear. What Right‐wing Populist Discourses Mean (Sage, 2015).